SELECTED WORK · 2018–NOW
Four products, four
different growth problems.
What I owned, how the teams worked, and what changed across AI recruiting, loyalty, advertising, and market intelligence.
01
AI PRODUCT LAUNCH
SproutsAI
From recruiting features to completed workflows
12% ARR increase
02
LIFECYCLE & ADOPTION
Burger King Indonesia
A loyalty system built for 11 distinct audiences
2x purchase frequency
03
PLATFORM GTM
Gojek
One platform story for two very different buyers
$11M incremental revenue
04
AI PROTOTYPE
99P Labs
From information overload to evidence-backed signals
1 working prototype
CORE PRACTICE
Positioning & messaging Voice of customer Competitive intelligence Go-to-market strategy Sales enablement Lifecycle & adoption AI-assisted research Launch measurement