SELECTED WORK
Four products, four
different growth problems.
What I owned, how the teams worked, and what changed across AI recruiting, loyalty, advertising, and market intelligence.
01
AI PRODUCT MARKETING
Sprouts AI
Defining the Market Strategy for an Early-Stage Agentic Recruiting Platform
30% Lead-to-Opportunity Conversion
02
Zero-to-One Launch · Hybrid GTM Motion
Gojek
From sales-led to product-led SMB advertising growth
17.5% SMB Ad Adoption
03
ZERO-TO-ONE PRODUCT LAUNCH
Burger King Indonesia
From promotion-led campaigns to a scalable loyalty retention engine
42% Loyalty Program Adoption
04
AI PRODUCT STRATEGY
Honda Research Institute
From fragmented research to evidence-based trend intelligence
30% Reduction in Time-to-Insight
CORE PRACTICE
Positioning & messaging Voice of customer Competitive intelligence Go-to-market strategy Sales enablement Lifecycle & adoption AI-assisted research Launch measurement