ABOUT KRITIKA
I’ve built product stories in India, Indonesia, Thailand, and Silicon Valley.
I’m Kritika, a product marketer based in Sunnyvale with 7+ years of experience across AI, SaaS, advertising platforms, and consumer products.
I started in telecom and real estate, moved to Indonesia to work on Gojek’s advertising platform and Burger King’s loyalty product, and most recently launched AI recruiting workflows in Palo Alto. I like interviewing customers, working through messy market evidence, and turning it into language that product and sales teams can actually use.
WHAT I VALUE
Start with customer evidence.
Before writing the message, understand the customer’s current behavior, constraints, and language.
Build with the teams that ship and sell.
Positioning becomes useful when product, sales, marketing, and leadership can apply it in their own decisions.
Keep AI work traceable.
I use AI to search and synthesize faster, while preserving sources, assumptions, and a person accountable for the conclusion.
THE PATH
Built across markets.
EDUCATION